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Reaching the Emerging Disability Market

The new frontier for increasing asset ownership for low-income Americans through free tax preparation, financial education and access to mainstream financial institutions has not included people with disabilities and their families. NDI aligns itself with leading-edge organizations working on "out of poverty" issues for all low-income workers. Through training and technical assistance, both formal and informal, NDI strengthens non-disability specific corporations and organizations to integrate outreach and support to the disability community as an untapped market. We can help you too. 

    • NDI offers customized opportunities designed to meet your corporate needs:
    • Access to expert consultants, extensive articles, curriculum, and resources;
    • Guidance on organizational assessment regarding outreach to people with disabilities;
    • Aid in setting up an affinity group on asset accumulation in company and/or continued support in a disability-related affinity group.

To create an unprecedented opportunity to reach this market segment, National Disability Institute created a public-private partnership with community and government organizations as well as corporations and small businesses to bring the Real Economic Impact Tour to more than 100 cities nationwide. Last year, the Tour reached over 2.5 million people with disabilities and their families through special events and informational materials.  

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Corporate partners testify that the Real Economic Impact Tour not only provides visibility to this untapped segment, it also strengthens corporate social responsibility efforts and helps companies commit to their diversity goals. By participating in this groundbreaking program, companies have an unprecedented opportunity to reach hundreds of thousands of consumers across the country in a meaningful way. 

Its not too late for you to participate and benefit from the 2009/2010 Real Economic Impact Tour:

    • Make a tax-deductible financial investment in the REI Tour;
    • Create a customized activity in a Tour city;
    • Collaborate/co-brand with REI Tour partner organizations;
    • Support your employees in accessing volunteer opportunities related to local Tour activities

In addition to these opportunities, the REI tour can provide you with specialized sponsorship opportunities to meet your companys needs. Your company may now play a role in impacting the lives of millions of individuals with disabilities and their families.


For more information contact:
Johnette Hartnett,